A Survey on the Mapping of Customer Profiles in Amma Unavagam in Chennai City, 2023
The "Survey on the Mapping of Customer Profiles in Amma Unavagam in Chennai City," conducted in 2023, aimed to profile and quantify the consumer base of Amma Unavagam, a low-cost food service initiative. Using a quantitative data collection approach, the study interviewed 196,280 consumers to understand their demographics and patterns of usage. This large-scale survey was conducted in collaboration with the Madras School of Social Work, with Iotalytics providing technical support, data management, and reporting.